We are thrilled to announce the successful conclusion of Aquaflame 2026, the premier international exhibition for heating, plumbing, and bathroom technologies in Russia and Eastern Europe. Held from February 3–6 at the Crocus Expo International Exhibition Center in Moscow, the event once again proved itself as the industry's definitive barometer, drawing global attention and participation.
This year's edition set new benchmarks with an expansive 42,000 sqm exhibition space-a 7.6% increase from 2025. Over 750 exhibitors from 20 countries showcased a comprehensive range of solutions, from advanced heating systems and water treatment technologies to smart bathroom innovations. The event attracted more than 30,000 professional visitors, 45% of whom were cross-border buyers from CIS nations. Notably, 93% held purchasing decision-making authority, creating significant business opportunities for all participants.
Located in Hall 14, Stand B4145, our booth stood out as a dynamic center of engagement. Its strategic design drew consistent traffic, while our team delivered insightful product demonstrations to visitors from around the world. Through meaningful dialogues with industry experts, distributors, and procurement leaders, we forged valuable partnerships and generated strong interest in our offerings-further strengthening our brand presence in the region.
The exhibition featured a robust lineup of thematic forums and B2B matchmaking sessions centered on "Import Substitution and Technological Innovation." Industry leaders shared cutting-edge insights on market trends and emerging technologies, offering fresh perspectives for business growth. Additionally, organizers provided Chinese exhibitors with tailored support, including consultations on Russian energy efficiency certification, localized marketing strategies, and bilingual (Chinese-Russian) assistance to facilitate market entry.
Russia's heating and sanitation sector is poised for exceptional growth. With the exit of Western brands, over 50% of current demand is met through imports, creating a substantial market gap. The Russian heating equipment market is projected to exceed $12 billion in 2026, while demand for smart bathroom products is growing at over 15% annually. Coupled with a $22 billion government initiative to modernize aging heating infrastructure and VAT exemptions for imported high-efficiency equipment, the landscape offers immense potential for forward-looking enterprises.
Though Aquaflame 2026 has concluded, our journey continues. We extend our sincere gratitude to everyone who visited our stand. Inspired by these connections, we remain committed to innovation and excellence, delivering superior products and services to our global partners. We look forward to reconnecting with you at future events!
